Our Mission

To elicit, interpret, and translate consumer behavior into timely and meaningful insights that result in new or improved products or services.

Custom solutions for custom needs

The Insight Factory is a consumer research consulting company with a personal approach. Drawing from our unique background in product development, marketing, and consumer insights, we will help you observe consumer behavior, discover insights and convert those insights into new and improved products and ultimately more profits. Our custom approach allows us to work from the inception of a project in the design phase all the way through to improvements for currently marketed products.

Our Passions

In addition to supporting product development efforts, another passion at the Insight Factory is to support animal welfare and rescue and so we donate 1% of our profits to local and national animal rescue groups.Monty: Rescued Nov. 2007

Crossed over the Rainbow Bridge: Sept. 1, 2015

Bradford: Rescued Oct. 2014