Our approach to qualitative research is founded on a fundamental principle that help us understand how to capture what is relevant and useful - Treat the consumer like gold. Consumers are giving of their precious time and are giving a part of themselves to us.  This happens every time they participate in any research but even more so in qualitative where they don’t just answer questions but allow us to probe even further and in some rare instances to get very intimate with them. We need to remember to treat them as the precious resource they are.

At the Insight Factory, we believe that genuine curiosity and empathetic interactions lead to an in-depth understanding of consumers. To uncover and explore actionable insights, we strive to interact with consumers in their time and space, researching life as it happens, both in the off-line and on-line world.

Our Business

The Insight Factory is a consumer research consulting company with a personal approach.  Drawing from our unique background in product development, marketing, and consumer insights, we will help you observe consumer behavior, discover insights and convert those insights into new and improved products and ultimately more profits.



Who We Are

Lisa Christina Beck
Lisa has over 20 years experience with a major consumer package goods company and over 15 years consulting with sensory and consumer insight professionals around the world. Providing strategic consulting and support to companies as they bring their products to the next level through actionable consumer research has been her main focus.  She routinely consults with clients on testing methodologies and study designs in the Fragrance, Flavor, Cosmetics, Personal Care, Household Care, Food and Beverage industries. Lisa is a consumer products professional with experience in the areas of product development, marketing, sensory and consumer insights and is also a skilled meeting facilitator, RIVA trained focus group moderator, and a member of QRCA (Qualitative Research Consultants Association).  She holds a BS from Carnegie Mellon University and an MBA from Rutgers University with a specialization in innovation.